Founded in 2018, Blink! cat is a cat food subscription service. Although, you can buy some of their range in supermarkets.
In this Blink! cat food review, we’ll help you decide if it’s the right food for your furbaby.
Our 30-Second Blink! Review
Blink is high-quality wet cat food with a high protein content, which is what your cat needs.
It doesn’t contain nasty additives like salt, grains and sugar as some other cat foods do. The only additives Blink! uses are vitamins and minerals to make their food nutritionally complete.
You can buy it online, in supermarkets or sign up for Blink!’s subscription service and they’ll deliver it to your door every month.
It seems cats and their owners like it too as they’re highly rated on Trustpilot.
Or
About Blink! Cat Food
Blink! are a British cat food company based in Crick, Nottinghamshire. They offer a cat and kitten food subscription service. Delivering your feline friend’s food to your door every month.
Their mission is to;
“Make nourishing cat food that looks after our cat’s health & wellbeing…”
By providing a better option than the cat food you find on supermarket shelves.
It contains 60% real meat or fish instead of meat derivatives. They leave out salts and sugars and instead, add in vitamins and minerals.
The result is a nutritionally complete food that’s so tasty your cat would add to the shopping list themself.
If they could hold a pen, of course!
As Blink! is a subscription service first, you won’t find all their cat food varieties in the supermarket. That said, you can find limited stock in Pets at Home and Some supermarkets and on Amazon.
You can also order a trial box from their website for just £1 to see if your kitty is a fan.
Blink! offer a subscription service where they deliver a box of food to your door every month. They offer a £1 trial box for new customers.
If you don’t want to sign up for a subscription, or you like to rotate your cat’s food, you can buy some of their range on Amazon.
Or
Who Makes Blink! Cat Food?
According to their Terms of Service, Blink! is owned by Butchers Pet Care who also makes Classic Cat Food and Butchers Dog Food.
What Type of Cat Food Does Blink! Make?
Blink! only make wet cat food, they don’t make dry food at all.
They produce food for kittens and cats and are available in pouches with either jelly or gravy.
It comes in the following flavours;
Kitten:
At the time of writing, the kitten food only comes in jelly and in 4 flavours;
- Chicken & turkey fillets
- Flaked tuna fillets
- Chicken fillets
- Tuna & salmon fillets
Adult:
The adult food comes in a much bigger range of flavours;
Jelly:
- Flaked salmon & chicken fillets
- Chicken fillets &tender duck
- Turkey & Lamb
- Turkey fillets
- Chicken fillets & shredded beef
- Chicken fillets
- Chicken & tukey fillets
- Flaked tuna fillets
- Tuna & salmon fillets
Gravy
- Chicken & turkey
- Chicken fillets
The only difference between the kitten and cat food is the fat content. Kittens need more fat while they’re growing, Blink!’s kitten food aids that development.
Sourcing & Manufacturing
All farm sources follow the Five Freedoms. These are crucial for ensuring the good welfare of food-producing animals.
There are a couple of exceptions;
- Tuna isn’t native to British seas, so they have to go further afield.
- They use Norwegian Salmon. Likely due to the importance of responsible and sustainable fishing and salmon farming. All the fish Blink! use is from Marine Stewardship Council sustainable sources.
It’s not only using British meat and fish from farms with assured animal welfare that Blink! pride themselves on. The food is also grain-and cereal free, and cooked gently to keep the goodness in.
Blink! Cat Food Recalls
As far as we could find, Blink! hasn’t had any cat food recalls to date.
Blink! Cat Food Reviews
For our review of Blink! we selected two adult foods. One in jelly and the other in gravy. We also chose one of their kitten foods to have a closer look at.
Blink! Chicken Fillets (In Gravy)
Or
Made from thigh and breast meat from British chickens and a chicken broth to create the gravy. It’s cooked gently to keep its nutritional value.
True to Blink!’s central values, the food is free from salt, sugars, grain, and cereal. The only added ingredients are to add nutritional value through vitamins and minerals.
Each pouch has a Calorific Weight Basis of 68kcal per 100g. This means there are around 58kcal per 85g pouch.
Ingredient Analysis
British Chicken Fillets 63.5%, Chicken Broth 32.5%, Tapioca 1.5%, Brewer’s Yeast 1.5%, Vitamins and Minerals 1%.
Guaranteed Analysis
Protein 13%
Fat 2.5%
Ash 1.5%
Fibre 0.2%
Moisture 82.5%
Dry Matter Basis
Protein 75.5%
Fat 14.5%
Ash 8.5%
Fibre 1%
Nutritional Additives (Per KG)
Taurine 500 mg, Vitamin A, 2000 I.U, Vitamin D3, 100 I.U, Iron Sulphate monohydrate 15, Zinc Sulphate monohydrate 12, Manganous Sulphate monohydrate 1.5, Cupric Sulphate pentahydrate 0.75, Calcium Iodate anhydrous 0.5.
Blink! Flaked Salmon and Chicken Fillets (In Jelly)
Or
Made from Norwegian salmon and British chicken fillets. The salmon skin is not removed since it’s a great source of the fatty acid Omega 3. This keeps your furry friend’s skin, coat, and joints healthy.
The ingredients are gently cooked in their juices and a broth to form the jelly.
Again, there’s no grain, cereals, salt, sugar, or other unnecessary additives.
It has a Calorific Weight Basis of 64kcal per 100g, which means each 85g pouch contains 54.5kcal.
Ingredient Analysis
Flaked Salmon Fillets 30%, British Chicken Fillets 30%, Broth 39%, Vitamins and Minerals 1%.
Guaranteed Analysis
Protein 13%
Fat 2%
Ash 1.5%
Fibre 0.2%
Moisture 83%
Dry Matter Basis
Protein 75.5%
Fat 14.5%
Ash 8.5%
Fibre 1%
Nutritional Additives (Per KG)
Taurine 500 mg, Vitamin A, 2000 I.U, Vitamin D3, 100 I.U, Iron Sulphate monohydrate 15, Zinc Sulphate monohydrate 12, Manganous Sulphate monohydrate 1.5, Cupric Sulphate pentahydrate 0.75, Calcium Iodate anhydrous 0.5.
Blink! KITTEN Flaked Tuna Fillets (In Jelly)
Or
Blink! use premium Pacific tuna in this fishy kitten food. cooked gently to keep the nutritional value.
Once again, there are no added cereals or grains, and the additives list is also free from sugar and salt.
The kitten food contains more fat and protein than adult cat food. This provides the energy your kitten needs and the building blocks to keep up with their growth.
Ingredient Analysis
Tuna Fillets 60%, Fish Broth 35%, Salmon Oil 4%, Vitamins & Minerals 1%.
Guaranteed Analysis
Protein 14.5%
Fat 4%
Ash 1.5%
Fibre 0.2%
Moisture 80%
Dry Matter Basis
Protein 72%
Fat 20%
Ash 7.5%
Fibre 1%
Nutritional Additives (Per KG)
Taurine 1000 mg. Vitamin A 3000 I.U., Vitamin D3 100 I.U, Vitamin E 20 mg. Trace Elements (mg/kg): Iron (3b103) 15, Zinc (3b605) 12, Manganese (3b503) 1.5, Copper (3b405) 1, Iodine (3b202) 0.75.
How Much Does Blink! Cost?
You can sign up to Blink! and receive a £1 trial box. This will let you try the service and your cat(s) try the flavours.
After that, it costs;
| Box Size | Cost |
|---|---|
| Small Box (28 pouches) | £27 (around 96p per pouch) |
| Medium Box (56 pouches) | £50 (around 89p per pouch) |
| Large Box (84 pouches) | £73 (around 87p per pouch) |
Your cat’s age, size, weight and activity levels will dictate how many pouches s/he will need. This will affect how much it will cost per month.
If you don’t want to commit to a monthly subscription, you can buy some of their range at:
- Amazon,
- Pets at Home
- Ocado, or
- Waitrose
Blink! offer a subscription service where they deliver a box of food to your door every month. They offer a £1 trial box for new customers.
If you don’t want to sign up for a subscription, or you like to rotate your cat’s food, you can buy some of their range on Amazon.
Or
Customer Reviews of Blink!
Blink! currently have over 1000 verified reviews on Trustpilot.
From these reviews, Blink! has an average star rating of 4.8, with 92% of reviews being five stars (excellent).
Reviewers seem to leave positive comments about three main things;
- The taste and the fact that their cats love it
- The ease and convenience of having cat food delivered to their door every month, and
- The friendliness of Blink!’s customer service team
Positive Reviews
Here are the three most recent positive reviews of Blink! cat food:
Super Soft Fur and a Very Happy Kitten
“Very happy with our Blink! monthly subscription. Brilliant customer service and I love the personalised touch with each box. My kitten absolutely LOVES this cat food. Occasionally I’ll change brands and he turns his nose up and doesn’t eat it! Every time I give him Blink! it’s an empty bowl and he always goes back looking for more :-)…”
– Janelle W June 2022
East, Good Food
“When moving my kitten onto adult food he became really fussy and we struggled to find a food he would eat. We were recommended the blink trial box and low found he loved the tuna flavour. Blink make the process really easy for you, we simply buy all tuna every time. They email discount codes occasionally and in our most recent box got a toy and some extra food. We love using them and love that they are a good quality food for our boy…”
– Elle, June 2022
Such Good Quality, Nutritional Food
“I started my cat on Blink cat food 3 months ago. Such good quality, nutritional food. I really like the Blink team as when I ordered salmon flakes and my cat didn’t like the food, they were so kind in replacing the products. Also, send samples and little mouse toy for my cat. They are just such kind, sweet people at Blink. Just wish my cat would eat all flavours but because she is such a fuss pot. I highly recommend Blink. Very good quality food…”
– Salina Sandhu, June 2022
Negative Reviews
Here are three recent negative reviews of Blink! cat food. However, it’s important to bear in mind that these are individual people’s experiences. In all cases, Blink! responded to the concerned reviewers.
Carrageenan in Their Food!!!
“Although my cats eat Blink! I have recently found out that their food contains Carrageenan (carcinogen) and unfortunately, it’s not mentioned in their ingredients! That leaves you wondering how many other ingredients are included in their food that they don’t mention. Very disappointed in them and their values…”
– Christina Prassa, May 2022
Contains Tapioca and Brewer’s Yeast
“Lady loves her Blink. However, this rating and review is about the new gravy version, which contains tapioca and brewer’s yeast.
So, despite the fact that Lady did enjoy the chicken in gravy, I won’t be giving her any more. She spent the evening on my lap farting and the smell was AWFUL. Yesterday, I went out for the day, when I got home, the smell that greeted me when I opened the front door was, well, horrendous. I thought a skunk had got in, died and rotted in the 11 hours I’d been gone, but, no, it was Lady’s CLOSED litter box. The gravy sachet had worked through her system.
Today we had a vet appointment for her annual jab, so I spoke to the vet who confirmed my suspicion that it was the yeast which caused it.
I have to say, sadly, that if you add this to the regular food, I will have to start the search again for a food Lady likes and can tolerate…”
– Deedee, May 2022
Hate Hermes/Evri
“I wouldn’t have ordered if I had known they use Hermes/Evri. I didn’t get my order and they are saying they can’t find my details…”
– Caroline Hickling, April 2022
Blink! offer a subscription service where they deliver a box of food to your door every month. They offer a £1 trial box for new customers.
If you don’t want to sign up for a subscription, or you like to rotate your cat’s food, you can buy some of their range on Amazon.
Or
Is Blink! Cat Food a Good Choice For My Cat?
Blink! is a high-quality cat food that’s rich in animal protein from meat, fish and poultry. It doesn’t contain the added grains, salt and sugar contained in some other cat foods.
One potential downside of Blink! cat and kitten food is that it’s only available as wet food. One factor that has a huge impact on a cat’s oral health is whether they eat dry or wet food.
While many cats enjoy or even prefer wet food, a wet food-only diet isn’t good for their teeth.
They need the friction of dry cat biscuits against their teeth to remove plaque and bacteria.
Although we do recommend Blink! cat food, we’d also recommend supplementing it with dry cat food from our list of the best dry cat foods.
